Traditional idea generation tends to be about free thinking with no constraints. Anything is allowed, nothing is criticised as this is deemed to stop the flow of ideas. Essentially it is taking you down the path of least resistance. Creative Toning® takes a completely different approach and is diametrically opposite in fact. It is about being as constrained or restricted as possible – not physically but mentally. It will take you down the path of most resistance. We need to have a robust structure to get the most power out of our minds, and ironically this pushes us to be more creative when searching for a solution. The more restrained you are the more creative the solution.

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If you are interested in getting to grips with this technique you can buy our book “Innovation – No genius required” – just click on the image below.