No brand exists in isolation. It is owned by a business, managed by its people and offered to a market to be chosen by its customers and consumers. The Tri-Mid® is a model that covers all the critical areas of any business. It has three faces – one for the business, one for the market and one for the brand. To manage a brand successfully, all three faces of the Tri-Mid® must be brought into balance. The Tri-Mid® allows you to adopt a total business approach to marketing. When used as a checklist it will ensure that all audiences are considered when developing any brand activity. When used as a strategic tool it will bring new perspectives and interpretations to your existing thinking.

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If you are interested in getting to grips with this technique you can buy our book “Tri-Mid Brands : the essential guide to effective branding” – just click on the image below.